Award for van design

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A Stonehaven-based company has beaten competition from across the UK to win first prize in the Roland Creative Awards.

Roland DG has named The Vinyl Cut as the UK Regional Award winner of the Roland Creative Awards international design competition for its highly innovative van wrap entry.

Winning the regional section means that The Vinyl Cut are now down to the final 14 of the competition and will meet other finalists from around the world in Japan to battle it out for the global prize. If they win the global prize, Vinyl Cut will be able to choose a Roland machine of their choice.

Donald McCaskill, owner of Vinyl cut, explained that when he found out they won he thought it wasn’t real.

He said: “I got the call out of the blue on 16th February from Roland DG UK telling me I’d won, and at first i thought it was a wind-up but soon realised it was genuine. I was in disbelief that our image had beaten the other 109 entries to win the top UK prize of a 5 day trip to Japan.”

Donald explained that they were able to enter four images into the awards but it was their unusual design on their van that won it.

He said: “I put a few images of other work we have done for customers and then submitted the pole dancer on our van, more for a laugh than anything else. I never expected this to get close to a final, let alone be judged as the UK regional winner”.

Donald explained how the pole dancer design came about. He said that they had played around with a number of ideas for an eyecatching design on their van and took a photo of the empty van, then tried various items to look like they were in the back of the van, but decided none of them achieved the impact they were looking for. They eventually decided to be “brave” and use the image of the pole-dancer.

He said: “We wanted to do something that was unusual and that would get us noticed on our own van. Not only that, we wanted to have something so different that it would be talked about regularly, and being typical blokes, thought the pole dancer was unique and would do the trick!

“At first i had a couple of negative comments about the design, although most were in favour of it staying so we left it on. I had a few ‘nudges’ on the towbar in traffic over the years as drivers behind me tried to get closer, but thankfully the image didn’t distract anyone enough to cause any accidents.”

Donald will head to Japan in April for a sight-seeing trip of a lifetime along with his chief designer/signmaker Scott MacKenzie, he is looking forward to seeing the Country and is also excited for the final competition.

Donald said: “I really can’t see us winning the global prize but if we did then it would mean us being able to replace what is essentially an obsolete engraver that is unreliable and so old that we can never get parts for it. A modern engraver will allow us to compete for work we were not able to do with the old machine and allow us to be competitive in the market.”

Head of Marketing of Roland DG UK, Gillian Montanaro, said: “ The Roland Creative Awards honour our founder’s vision of using digital technology to transform imagination into reality and all the team here at Roland DG UK offers their congratulations to the UK regional winner, The Vinyl Cut and all the other contestants, including those who received Honourable Mentions or won the Monthly People’s Choice Awards. The standard of entries was extremely high and we have been very impressed with the number of creative professionals right across the UK who shared their work with us, contributing to more than 1,100 entries worldwide. All the judges loved the van signage submitted by The Vinyl Cut, with many commenting on the impressive blend of technical skill and creativity that went into the van wrap. In my view, all our competition entrants demonstrated just how innovative and skillful this industry is.”

The awards ceremony will take place on April 18 in Tokyo, Japan.