DCSIMG

One third of town visitors could be lost

Stonehaven Town Partnership have released their own findings in their own report into the Bervie Braes.

The report finds that one third of visitors could be lost to the town if the Bervie Braes was to remain shut.

The report was prepared for the Stonehaven Town Partnership (STP) to summarise the key findings from the visitor survey which was undertaken to gauge visitor behaviour, trip motivation and in particular tourist usage and views of the Bervie Braes link road between Stonehaven and Dunnottar Castle.

The survey took place between August and November 2013.

It found that the average spend per respondent was £80 with 50% of tourists coming from overseas to visit Dunottar Castle.

The report states: “The survey has found that up to one third of visitors could be lost to the town if the Bervie Braes was to be closed. Assuming around 75,000 visits to Dunnottar Castle per annum, this equates to the loss of up to 25,000 trips.

Assuming the £80 per day per person from the survey this equates to a loss in the region of £2m per annum.”

The report suggests that improving average spend up to the regional average to £175 and encouraging 70% of Dunnottar Castle Visitors into the town has the potential to offer the town an economic prize of £9m.

 

Comments

 
 

Back to the top of the page