Scottish Water has launched their largest ever awareness campaign to highlight the costly impact of what Scots put down their sinks and toilets.
An eight week national television campaign has been launched which aims to reduce sewer blockages by promoting how to dispose of fats and bathroom waste.
The message for customers is to bag it and bin it with sanitary items, and for fats oils and grease they should be left to cool and either placed in a suitable container (like an empty milk carton) and then placed in the bin or ideally recycled if possible.
A dedicated web presence has been created at www.scottishwater.co.uk/cycle where customers can get more information about how they can do their bit.
Chris Wallace, Director of Communications, Scottish Water, said: “We are committed to reducing the impact of sewer blockages which can cause misery and flooding for our customers in Stonehaven.
“Sewer blockages have a major cost and labour impact on our business. Around 80% of sewer chokes are avoidable as they are caused by items such as wipes, nappies, sanitary items and foreign objects such as cotton buds. Fats, oils and grease also contribute in a large way towards these blockages.
“Our aim is that these pilots will identify successful activities that will influence customer behaviour. This will then be the model we use to communicate across all of Scotland.”