Elma up for tourism accolade at Scottish Thistle Awards

Elma went the extra mile for a young Norwegian visiting the Drumtochty Highland Games
Elma went the extra mile for a young Norwegian visiting the Drumtochty Highland Games

Elma McMenemy will find out next week if she has won the Braehead Foods Hospitality Hero caterogry at the Scottish Thistle Awards.

Elma McMenemy Tourism Marketing & PR is one of 12 Aberdeen City and Aberdeenshire business’ to be shortlisted at the awards.

Fred MacAulay

Fred MacAulay

She will find out along with Deeside Activity Park on Friday, March 18 if they have been successful in the Scottish ‘tourism oscars’.

Led by a panel of industry experts, the Scottish Thistle Awards celebrate tourism businesses or individuals across the country who have gone the extra mile to offer an outstanding visitor experience.

Scottish comedian Fred MacAulay will announce this year’s winners during a glittering ceremony at the Edinburgh International Conference Centre.

Elma told the Mearns Leader: “It was a real honour to be judged the Aberdeen City and Shire Hospitality Hero last autumn and so qualify to represent the area in the national Scottish Thistle Awards next week.

“I always aim to go the extra mile for my clients, whether they are tourism businesses that I advise as a consultant or visitors whom I guide in this lovely part of Scotland.

“I am constantly amazed and humbled by the support I can call on from a wide range of local people, which allows me to exceed expectations and I believe I could not have won the local award without this help. For example, last summer I visited Drumtochty Highland Games with a Norwegian father and his 12-year-old son.

“The compere wished them a welcome for all to hear, the organisers made it easy for the lad to enter the children’s races and the Pipe Major of the Lonach Pipe Band even gave the boy a wee lesson on the bagpipes!”

The flagship tourism awards, now in their 28th year, are led by several organisations, including VisitScotland and Aberdeen City and Shire Awards.

Stephen Carter OBE, VisitScotland board nember and chair of the Scottish Thistle Awards Industry Panel, said: “Tourism is at the heart of the visitor economy in Aberdeen City and Shire, supporting communities and creating jobs across the region.

“It is therefore only right that we take the time to recognise those who continue to go that extra mile for visitors.”