Brilliant moments in Aberdeenshire, as well as autumnal short breaks and holidays are all being promoted as part of VisitScotland’s latest seasonal campaign.
The national tourism organisation, in partnership with Aberdeenshire Council, is using a combination of print advertising, digital and social media to target potential visitors from the UK.
The campaign, part of which focuses specifically on the Cairngorms and is supported by the Cairngorms National Park Authority, began last month and will run until November. It aims to reinforce the region’s key strengths and challenge visitors’ perceptions by promoting ‘Brilliant Moments in Aberdeenshire are closer than you think’, and encouraging them to take a break in Aberdeenshire this autumn. The digital activity alone has the potential to be seen by over 1.7m people and the press activity, by over 281,000.
The campaign’s aim is to inspire, engage and motivate potential visitors to come to Aberdeenshire and it features stunning images of majestic castles including Craigievar and Huntly; bottlenose dolphins on the Banffshire Coast, St Cyrus beach and fresh Aberdeenshire seafood.
Other striking images include alpine snowboarding conditions at Glenshee; glorious golf at Cruden Bay, the Aurora Borealis over Cullen Beach, near Sandend and the unique Stonehaven Fireball Festival.
Autumn is the season of golden colours, roaring stags, magnificent eagles and rare migrant birds, all of which can be enjoyed in Aberdeenshire. There is also a brilliant array of diverse events lined up this season, including Food & Fiddle Fortnight, from 2-18 October, celebrating food and drink; Full Steam Ahead! at the Grampian Transport Museum in Alford on 15 October, with steam vehicle rides, displays and demonstrations; and Braemar Creative Arts Festival from 21-25 October, featuring music, literature, art and craft workshops.
Aberdeenshire offers all-year-round thrilling outdoor adventure opportunities. From the beaches of Banffshire to the snow-capped mountains of Glenshee.
The campaign, which is aimed at people living in Scotland and the north of England, focuses on promoting the world-class scenery, rich history, popular cultural events and wildlife that make Aberdeenshire such a popular destination for visitors.