PortleTHen Academy pupils have taken part in an innovative charity programme which builds on their fundraising success with a special screening of Disney’s latest 3D family film this weekend.
The students, who are raising funds for The Royal Aberdeen Children’s Hospital charity The Archie Foundation, through the Jasmine Charity Challenge, sold tickets for a pre-release showing of Disney’s movie Tangled, an adaptation of the Brothers Grimm’s fairy tale Rapunzel. The charity showing was jointly donated by Disney and Cineworld at Union Square, Aberdeen, and took place on the morning of Saturday, January 22.
The film screening is the students’ latest fundraising venture as part of The Jasmine Charity Challenge, a corporate social responsibility initiative that aims to promote enterprise in education by offering secondary school students the opportunity to undertake fundraising activities for a chosen charity.
To raise funds, students band together in teams to devise and carry out a series of activities across the academic year, often by building partnerships with private sector organisations.
Tickets for all 240 seats within Cineworld’s Screen 2 were distributed evenly among the six participating schools (St Machar Academy, Kincorth Academy, Westhill Academy, Portlethen Academy, The Gordon Schools and Kemnay Academy) with each team selling their allocation of 40 tickets within their school and to the surrounding community. Funds raised by each team will be donated directly towards their chosen charities.
Jasmine Holdings’ Managing Director, Danny Cowie, stated: “We are grateful to Cineworld Union Square for offering this fantastic opportunity for the students involved in the Charity Challenge to further exercise their entrepreneurial skills in aid of charity.”
Steve Buchan, General Manager of Cineworld Union Square added: “I am delighted to have been able to support this important initiative.”